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About Amark

AMARK is a platform that solves three key problems:

  • Local marketing inefficiency from the inability to capture customer attention
  • The need to collect personal data by marketing solutions
  • Poor consumer and merchant adoption of cryptocurrency

Efficient Local Marketing

AMARK began development in 2017 with the goal of improving local marketing efficiency through the application of attention resource economics and consumer preference indexing. Attention resource economics properly treats attention as a finite resource and when applied to local marketing, allows businesses to capture verifiable consumer attention by offering direct compensation for it. AMARK uses marketing response data to understand consumer preferences and accurately measure the value of individual consumer attention. Consumers are delivered targeted advertising through AMARK and compensated for their attention to these offers at a rate that corresponds to their expected future purchases at aligned businesses. AMARK local marketing efficiency improvements are realized through achieving verifiable attention, improved attention quality, data-based consumer targeting and effective distribution.

Blockchain - Ending Personal Data Collection

The consumer pushback against intrusive data collection and resulting governmental privacy regulations created a need for data-based marketing solutions that ensure consumer privacy. In response, AMARK adopted blockchain and cryptocurrency as tools to eliminate ANY need for the collection of personally identifiable information. AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.Marketing offers and attention data profiles are linked only to blockchain wallet addresses rather than to consumers. Cryptocurrency is the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could be easily tied back to that individual, thereby compromising the individual’s data privacy.

Established. Started developing technology to support attention economics.
Beta Test. Tested platform with real users and started iterating based on feedback.
March 2019
Pre-Sale (Tier I) 10 million XRC @ $0.20
June 2019
Public Launch. AMARK will be publicly rolled out to merchants and consumers. Pre-Sale (Tier II) 10 million XRC @ $0.30
Q4 2019
Token Sale 60 million XRC
Token info:
Token: XRC
Platform: Ethereum
Token for sale: 10,000,000
Investment Info:
Token price currency: BTC
Token price: 1 XRC = 0.2 USD
Widget Status
0d. 0h.
Token: XRC
Price: 1 XRC = 0.2 USD
Platform: Ethereum
Country: South Africa
Pre-sale start: 05 Mar 2019
Pre-sale end: 31 Mar 2019
ICO start: 01 Oct 2019
ICO end: 31 Dec 2019
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